Archive for May, 2010

Det pratas mycket om internet och “sociala medier”. Förra året hade jag förmånen att på Medieinstitutet leda lektioner kring projektledning och då speciellt det psykologiska perspektivet – “hur får jag andra att vilja?”  Då slog det mig att utbildningen verkligen kan förändras – och att det kräver mycket av oss som leder inlärandet. Men – det fanns väldigt mycket att vinna. När jag såg att övervägande mängden elever satt med uppfällda laptopar – då var det bara att anpassa sig. Det är faktiskt inte mitt problem om någon råkar kolla mail under lektionen – om det inte ställer till problem. Och laptoparna blir väldigt sociala så fort jag förvandlar begreppen, som “detta är modellen Situationsanpassat ledarskap” till “vad hittar ni om begreppet Situationsanpassat ledarskap – och vad tänker ni när ni läser det?” Det blev väldigt bra drag i lektionerna!

Här är mer om internet i skolan – och ref till boken Politik 2.0 som jag skrivit om tidigare (tror jag?)

Hur ser du på detta med internet i skolan?

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Att sälja sina idéer – trovärdighet, sociala medier, politik, med mera

Mycket bra och utlämnande om personlig försäljning med hjälp av sociala medier –

Föredrag av Brit Stakson – med efterföljande frågesession på Geek Girl Meetup


Några ytterligare verktyg att ta med i det Brit pratar om i början:

EFI är ett förbaskat enkelt och bra verktyg att komma in i din kunds/läsares perspektiv. Den ger dig även modet att välja till (välja vilka du vill ha som kund/läsare) kunder – och därigenom välja bort en del. Läskigt, men spännande!

SPIN handlar sedan om samtalet – det tar vi i nästa bloggpost!

EFI kommer från början liksom SPIN från säljutbildning, men är lika relevant i sociala medier/webb 2.0

Så vad handlar det om? Jo! jag tar två exempel på saker jag arbetar med – en tjänst och en produkt.

Produkt/Tjänst/Idé Egenskap

hos det du vill föra ut

Fördelar hos din målgrupp Inverkan hos din målgrupp
T: Twitter-vana
  • vet hur jag startar
  • vet hur andra gör och varför
  • trygghet
  • kopplar till strategin
  • slipper rädslan att göra bort sig
  • snabba och nya relationer
P: LUCK-boken
  • förståelse för Lean
  • insikter i sociala medier
  • förståelse för coachande perspektiv
  • kunskap om hjärnans funktioner
* kan se igenom de okunniga kommentarerna * trygghet att veta vad som kan passa OSS
I: Att leda som jag inte hade någon formell makt
  • Drivkrafter
  • Hjärnan
  • Gruppens funktioner
* trygghet att förstå hur vi faktiskt fungerar * ger mig mod att våga leda humant

Ja, ni hajar. Är det något du funderar över – kommentera så svarar jag!


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Why some succeed – how great leaders inspire

Simon Sinek on www.ted.com spoke at TEDxNYED
about what makes some leaders great – and some not
so great.

Executive Summary:
Leaders who start off with ”why” – the basic driving
force, continue with ”how” it needs to be done and
finally with ”what” to produce or create.

Not so far from what I normally do with customers:

Vision (what do we see – and believe in)
Mission (what is our purpose – why and what)
Strategy (why do we do what we do)
Tactics (the action that is neded what and how)

Simon’s rings made this even more clear, thanks!

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Most of my non-realtime-media friends shake their heads. “too short!” “Not interested in other peoples eating habits!” …they say. I say “I JUST LOVE IT” Why? Let me give you a few reasons:

1. It’s a great source of information.Where I don’t get any further with Google Search – I turn to my followers on Twitter. In general – I have the answer on almost ANY subject – I’ve tried questions on subject as distant as stem cell research with Alzheimer to where I can find  iPad retailers carrying the latest model. Great, knowledgeable peole. Thanks!

2. Altruism – The willingness to help others has almost no limits! I have several stories on what people have gone to to serve others. Thank you for that as well!

3. Thinking outside of the box – When it comes to ideas generating – Twitter has few competitors! The crowd effect is tremendous! Thank you for all great co-operation!

4. Brain development – It’s been claimed out of our thoughts, about 95 percent of our thoughts are the same as yesterday. Well, not if you spread your following to people who are not like you. The variety of subjects, people, moods and even timezones and local culture is an EXCELLENT opportunity for our brains to stay healthy and our perceptional filters more flexible than ever. Thanks for training my brain!

5. Making new friends – How many new friends have I made since Twitter was launched? Hundreds? Maybe! I know for certain what that means when you’re the new guy in town. My visit to San Francisco was such a great experience, thanks to meeting people like @ChrisHeuer , @gauravkishore and a lot more people at the #TIECON in Santa Clara and #SFMUSTEC in San Francisco. Hey you all – thanks for being such great and supportive friends! Do come visit Stockholm soon!

Well, of course there’s more.Let me know what you love about Twitter!


PS! June 12 here – a great post in Swedish on Twitter – http://blogg.hrsverige.nu/2010/06/10/twitter-whats-in-it-for-me/

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Carl-Henrik Svanberg, former CEO and a very successful such at Ericsson, now Chairman at BP (British Petroleum) was told “ask the world for help”. And so they did. Here’s an article in Swedish: http://www.nyteknik.se/nyheter/energi_miljo/kol_och_olja/article781629.ece

link to the document – download it and give your proposal!


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“It’s not the fittest that survive – it’s the species that are able to adopt”

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OK, 2nd day of the conference. Had a very inspiring wakeup – “YES! Now I know how to use the LUCC concept with Startups” – to put great management into the corporate DNA from the very start. Most areas like coaching, lean and even social media start off well – but in too many cases end in disappointment. It strikes me how these disciplines becom interesing when you need to build and scale.

Now, Sir Martin Sorrell, CEO  WPP Group

“We are in this for the Long term brand buildning – the money is the score board” (and made comparisons to cricket)
“Some of the major challenges as a founder of a company is to handele the resizing possibilites”

In the early 1900th century China was big on the market of porcelain/china. Asia, Latin America and Africa – those are the area – geographical shift and technology shift. 20% of our time is and our clients budgets are 12-14%
The big looser is Western

Strategic thinking
Creative implementation

Russia is here for a long time! The Russian economy works at 70 USD a barrel, think about what will happen when it reaches 120 USD!

New media – mobile driven
Data driven

8things: that should influence your thinking:

1. geographical shift, not only west to east, but also north to south – i e US to Latin America and souteast to Middle East and Africa.

2. over capacity – in production, but not in personal resources

3.web based companies – talents are attracted to these companies (JL: as they often offer fast growth opportunities)

4. retail – tesco, walmart – big companies that will force producers to get directly to customers. (JL: Hence – transparency, social media)

5. corporations become even more global – and local! – India is 28 states , Russia 9 time zones, China 32 provinces

6. internal communications – biggest – strategic and structural change. HOW to comunicate – half of our revenue is aimed (rev 14 mill US)

7. CSR – no chairman rejects this! it’s good business… video instead of travelling

8. Government – we haven’t seen this since the 30’s – a coalition in UK.

Interview on stage:

“Frenemy” –

“Google has changed our every day life. The major media dis-integrator”

Free trade

“The iPad will be a major problem for the PC industry”


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