I hear from time to time people say “You should only have a tight network – maybe 2-500 followers”. “Or less…”. I don’t agree. At all. I’ll tell you why:
Now of course this all depends on your strategies, and what you expect and plan for your networking. But according to the networking principles I’ve learned as a world traveller for the Telecom and the Datacom corporations, volumes coutnt. Now, why should that NOT be true for social networking?
I spent many many mornings attending BNI Meetings. You may have opinions about the structure and all that concering BNI Meetings, but I learned several very important lessons with BNI. Some of them:
1. Pitch fast. You need to be able to explain your business in up to two sentences. Max three. Make it in 20 secs. That’s how long anyone would give you in an icebreaking convo at a dinner. (A less known effect – when you start fast-pitching, you develop your business. Your brain is listening too!)
2. Underestimate NO-ONE! The person in front of you may not look the way you expect your customers to look. You probably, too, know stories about this – big business lost due to some ignorant salesman losing business. Talk to all – be curious about them!
3. The “Friends of friends-effect”. The person you’re talking to is in the wrong business? If you did lesson 1. the right way, your words will travel. This person may know exactly the right person for you. This youngster may have an uncle running a nation-wide network asking for your competencies.
4. Be generous: – “givers gain” Lots of studies show that generous people gain business. After giving for a while your business will prosper!
5. Behind every person awaits a huge network awaits your actions. But you are only allowed in if you know the trust game!
So, next time someone wants you to add them, will you?