Archive for the ‘Community Management’ Category

From time to time I hear the opinion “do not go for volume – but for few friends, and quality”. I agree it can apply to friendship in real life. But when it comes to internet services, I disagree strongly! Now, of course – do as you please, I’ll just elaborate on my view:

1. The close friends are part of the volume.
If you invite (or accept) many friends, nothing stops you from being close to the ones who are indeed closer to you. And more general i communication, as they expect exactly that.

2. Services handle both.
Yes, most services are introducing “close friends” (called Stars in some services) and “contacts”.

3. You know nothing about most people.
Let’s say you should only add “important” people – how would you judge? By title? How do you know what titles mean the most to your offering – in THEIR everyday work? Simply put – you don’t.

4. Behind every follower rest 20 – 500 people
In the BNI “Business Network International” network, originating in the US, now covering most of the world, I learned that behind every person you can have access to their network. Only available when they feel trust in you. It’s very easy to judge the wolf by the fur…

5. You know very little of other people’s needs.
But they know. Let them decide! If you are open with your offerings – and listen well, lots of people will find you. Why closing anyone out from this?

6. Pure statistics.
What’s the statistics you run into a new customer on town? Pretty low, yet higher than zero. And on the internet?

What do YOU think?

Read Full Post »

Jag arbetar nästan alltid med ledarskap – och oftast med förändringsarbete av något slag. Det man alltid får räkna med är någon form av “foxtrot-effekt”, dvs två steg framåt och ett tillbaka. Denna effekt går att övervinna men är man inte uppmärksam kan det bli den omvända effekten: ett steg framåt och TVÅ tillbaka. Vad är det som behövs? Även här är visualiseringen av mycket stor vikt. Om jag som förändrande chef kan se att fler är aktiva i koncernen – och att de lyckas väl – då blir effekten något av det vi ser när det börjar gå bra för olympierna. “Framgång föder framgång”. Runt hörnet i våra organisationer kommer många spännande verktyg som kan stötta oss – ja några är redan här. Video och foto samt bloggar är bara några.

Få publikationer är väl så bekanta som IKEA-katalogen. Men de håller sig inte enbart på papper – på vägen har s k QR-kod provats. Ett splattrigt märke som ger länkar till sajter. Nu är det dags för AR- Augmented Reality – eller “Förstärkt verklighet”. I katalogen kan t ex en skåplucka vara stängd men om jag riktar mobilen mot bilden kan jag se vad som “finns i skåpet”. Innehållet kan vara precis det jag behöver just när jag tittar.

Och tänk när detta tar sig till jobbet? Dokument, ritningar, skisser – allt tillgängligt när vi behöver det, där vi behöver det, på det sätt vi vill ha det. IKEA-katalogen påverkar oss fortfarande!

*** uppdaterad 12-08-24
Läs mer här på SweetAR-bloggen!

*** och samma dag: Ajour.se skriver om katalogen


Read Full Post »

This is a continued story from part 2.
Here’s part 1
this is part 2


Cross-Feed w groups
Use other groups and let them use you too. Cross-events revitalised many groups as new ideas poured in. Prerepquisits for this is of course a group or environment where we feel safe – still trilled to do something new.

Visualize – see individuals
Observise what happens. Most people think that they are activing “wild and crazy” but from the outside we see there’s a lot more to release. Do it! Present people with great ideas – present each other. Break patterns.
(This is a skill especially important i times of change and change management)

Visualize – results, relations and More
Yes, everything we do: visualise. Graphs and tables are ok – but video and other visualizing. Look at Hans Rosling: (a bit old, but still very fun!) Never ever think statistics is boring!

Create New goals
When you reach your goals – celebrate! And… get going some plans… What’s possible to achieve? Why not challenge top managers in video or some other social tool?

Meet often
Regular meetings are key to keep a community together. Rather shorter meetings more often than the other way around.

Update norms
All groups working together need a common set of rules and frames.
I gave a few basic rules (visual of course!) when I started the groups. From time to time we had to adjust rules and directions, but only marginally. In those days cafe owners were not used to huge groups and long staying – and we weren’t either. We shop more nowadays. Lesson learned!

People have different needs
We didn’t get as far as with mapping of personalities, communication styles. At work it may recommended. Have a look or Myers-Briggs Type Indicator – or any other. You will find that although we have common pieces in our personality – but also a lot that is very different! Roughly: Do you like alternatives and freedom – or structure and boxes to check off?

We have different plans and goals
People’s plans (preferably acces To consultant profile – or à system where these Are Open. Several organizations are using fullfledged intranets where all staff is present – but the active person will most likely benefit.

Learning styles are essential
Knowledge in personal learning & communicating skills will help any Community Manager with respect again to understand differences and make the best of them!

Interpersonal skills
Understanding discussions and conflicts. Not all coflicts need to be held down. They may be very agile in solving the situation. Check, be present but let the members act. Understanding that we together really resolved the conflict.

Fingertip sense & Coaching skills
I REALLY  recommend coaching as means of leading a Community. More about this in Part 4 of this series. I’ll open a few doors to the LUCK Concept and let’s see what conclusions we can draw with some distance.

Feel free to comment, retweet and more!!!

Read Full Post »

OK, here for the second part of the Community Management (four parts are planned).
My previous post tried to focus mostly on WHAT. What was it? Who ran it? Who were involved? I’ll return to that and possibly with some interviews… (It would be very interesting to see what CMs made of their skill!)

So, today it’s about HOW. How did we do it all? How do you know if your action will succeed. Well, you don’t. There was a lot of trial-and-error! Lycky thing: We CM’s were noobs, rookies and so was our members. A kind of Klondyke (in the positive aspect). And yes, I had a feeling “this is good stuff to learn” – i didn’t really know why, but in some way all this we did for fun would sooner or later make their way into organisations.

We off on a straight path into the unknown. Yes! We were thrilled! Time was perfect, as needed “collagues” to talk to – being new as consultant wasn’t all that ease in a recession. So, Social Media made a perfect entre. I ran seven groups in total but will focus on the group “Cafe life”.  That was my main goal: to gather in groups and for discussion at cafes, preferably covering work. I was not alone – less than a month later we were 100+ and we peaked at 670 members in 2006.  Then came Facebook 🙂 Nah, not really true. A number of changes to the platform struck our groups heavily. Parallel to this other networks like Yahoo, Jaiku took its tooll. In Sweden “Lunarstorm” was huge as well. I guess that’s true everywhere – we all started in national communities – and now we’re attracted to huge networks.

Dialog. Coffee. Great cafe’s. It’s easy to forget when you’re part of a development. In parts of town we had very few cafes – let alone even fewer wifi’s.

My hope was to encourage, empower and breathe for more air. Cross-functionality with other groups. Especially the groups “Skärgårdsaktiviteter” (The Archipelago Group) and a few others.

Nutcracking. Philosophy. Engineering. Blogs, sites and more. Bring your stuff and tell us. We’ll figure something out. And it’s amazing – most groups do! Trust the process, trust the group.

Channels to communicate?
This is probably one of my clearest views ever. After my first meeting at Shortcut I grasped the pen and signed in. The fantastic this case was the hazzle-free communication – almost no problem if you don’t attend. (Well, some – these were still the days of on-off. Not calledup modems, but we did disconnect from the service from time to time. Would you do that with your electric connection?

The tremendous change was – if you attended a meeting but didn’t manage to talk to all – you could continue on the community. It’s easy to forget the importance of this!

The first and the last – the most important in Communities are the same as always: First expressions last. I’ve seen many communities and they treat their members in different manners. The care you share with your members are immediately and over time reflected to you. Here’s probably one of the most important skills!

Critical level
All groups of people need critival levels. How? People are funny. Watch gatherings of people. Some people love it – some not so much. We’ve found events to be slow in start if they start from zero (or one). We people have at sticking surface. Attract more and it will grow. We co-operated cross-borderwise – all arrangements then start with a number of REAL people, participating. For a “fika-paus” (coffee break in Swedish) 2 – 4 may be enough. Travelling to an island in the archipelago probably would need 8-10 people.

Welcoming new members
No matter our volume as a group – we all appreciate being welcomed! Nowadays my community management is limited to our showgroups’ “Club Jambalaya – new group”. We still welcome new members as often as we can. I attended other Communities but no matter how much you offer – if the heart is not there the community will die. It’s hard to fake passion. And I believe a CM should have a lot of that – still not dominating.

Restart after breaks
I realised during the first year or so how important a little extra spin on the wheel is needed in summertime and over  Christmas and New Year. On the second year we gained so much speed that we made it past those phases of lower activity. It’s also extremely important to level this with member’s activities (see below)

Invite others To act (delegate)
Under the first year of “Cafe life” (and the six other communities incl Gardening, Freelancing and four more) the number of arrangers grew steadily. It takes some guts to arrange something in a fastgrowing group. This may be just the same in an organisation. Who’s the one kick-starting projects? To grow and prosper a lot of people need to act – release them!

I’ll stop here. More very soon!

Read Full Post »

%d bloggers like this: