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If I run a Start-up today – how can I be sure we’re not run over by a plug-in in a browser five years from now? Well, basically – I can’t! However we tend to look too one-dimensional at services and products. You may protect your business by means of a smart Eco System. How YOUR ES needs to look is your business, but let’s start by saying “Be close to your customer”. Make sure that they really get all benefits with your offerings. Communicate a lot, spread cases regularly. Things that are simple and natural to YOU are not always that to your customer, as they’re occupied with THEIR core business.

YOUR learnings about your own offering Eco System will flourish when you spend time with your customer.

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